The State of Social Media in 2013 According to Leading Digital Marketing Consultant

Every minute of the day, 100,000 tweets are sent, more than 600,000 pieces of
content are shared on Facebook, 3,600 photos are shared on Instagram and 48 hours of
video are uploaded to YouTube. Facebook boasts more than 500 million daily active
users (DAU) and is the world’s most visited site, bar none. Top digital marketing
consultant Scott Dylan reckons there are now more devices connected to the internet
than there are people on Earth. Social media has changed the world; it has changed
the way people communicate, and it has revolutionised the way that businesses seek
to attract new customers and connect with their existing client base. With such a
premium placed on connectivity, the UK entrepreneur and business development expert
is warning businesses large and small that they must take social media as seriously
as other sales platforms if they want to get ahead.

It is no secret that social media has, for a long time, been the future of business
promotions and marketing. 53% of people now recommend companies using Twitter, and
around half of people who buy online have made a purchase based on a recommendation
they found on a social network. The ability to connect on a more personal and
approachable level through websites such as Facebook and Google+ has opened up a
whole world of opportunities for business seeking to further their digital
marketing. The prospects cannot be ignored; if businesses engage with social media
and digital promotions in the right way, they could greatly improve their own
marketing strategies and become more profitable.

As the world’s most visited site, Facebook is one of those most responsible for the
boom in digital marketing on social networks. 56% of people check their Facebook
accounts daily, and they recently bought out Instagram, another key promotional
platform for certain businesses. It is not yet clear how the two networks will merge
and enhance one another, but it is obvious that the social network and the
photo-sharing app will combine to form one of the most important digital promotional
tools around.

LinkedIn is a site strictly for professionals, and the professionals who use it reap
the rewards of interacting with one another as well as their clients. One person
joins LinkedIn every second of every day, and the site can not only help with
promotions and marketing, it can also help with lead generation and follow-ups. With
around 171 million users altogether, business owners need to connect on LinkedIn to
boost their social presence and create a professional persona for themselves. 

Twitter has been touted as a news-sharing website, but businesses are finding new
ways to promote their wares and their services on the network. Twitter is great for
connecting with influential people, and a RT or endorsement from a powerful figure
in a certain field can do wonders for follower counts and potential clients. It is
widely stated that businesses have not yet harnessed the true power of Twitter as a
marketing resource, with its convenient hashtags, integrated media posts and
millions of daily users.

While these sites may be the headline grabbers, Dylan advises all department heads,
CEOs and MDs to stray off the beaten path and be pro-active about keeping on top of
social media trends. He says, “Other networks are also coming to prominence and
making their mark on the world of digital communications and marketing. It would be
a big mistake – and one that is committed often – to think that just knowing what
Facebook is and having a company Twitter account is enough. Pinterest has won
numerous breakthrough awards for its innovative design, and it offers companies the
ability to share graphic representations of their services, or simply to share
content their client base might find interesting. Tumblr is a microblogging site
which tends to attract a younger crowd and is ideal for the brands with a younger
demographic. Google+, though often toted as one of the main social networks that
businesses should be using, is starting to find its feet after it failed to hit the
ground running when it launched. The social media outlook for 2013 is simple: engage
with social networks, or be ignored by masses of potential clients.”  

To find out more about digital communication and social media, visit

About Scott Dylan:  A specialist in all things digital, Scott Dylan has worked
alongside some of the most famous brands in the world in order to optimise web
campaigns and generate astonishing results. From PPC to SEO via social media and
content marketing, the web consultant has occupied the digital sphere for eleven
years and can help to enhance any web campaign.
Updated: — 3:44 pm
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